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Milton Green wayfinding and signage

Contributed by Despina Macris on Sep 5th, 2019. Artwork published in .
    Milton Green wayfinding and signage 1
    Source: http://dotdash.com.au Andrew Rankin. License: All Rights Reserved.

    Located three kilometres from the Brisbane Central Business District, Milton Green spans over four hectares and is home to a mix of national and multinational organisations and government bodies. The precinct fosters a dynamic workplace, balancing permanent on-site amenities including a child care facility, visitor car parking with an ever changing programme of events. A complex site to access from the main arterial road, motorists can find themselves caught in swift traffic flows, often overshooting Milton Green by several kilometres.

    Dotdash designed a wayfinding communication strategy built on a street address system. The visual communication and signage system implemented the brand font Noe Display (designed by Schick Toikka from Berlin/Helsinki) as the hero typeface.

    Calibre (Klim, New Zealand) was selected as the primary communication typeface. Calibre’s clean, engineered geometry offered clarity and legibility for pedestrians, cyclists and motorists in a busy built environment.

    Milton Green wayfinding and signage 2
    Source: http://dotdash.com.au Andrew Rankin. License: All Rights Reserved.
    Milton Green wayfinding and signage 3
    Source: http://dotdash.com.au Andrew Rankin. License: All Rights Reserved.
    Milton Green wayfinding and signage 4
    Source: http://dotdash.com.au Andrew Rankin. License: All Rights Reserved.
    Milton Green wayfinding and signage 5
    Source: http://dotdash.com.au Andrew Rankin. License: All Rights Reserved.
    Milton Green wayfinding and signage 6
    Source: http://dotdash.com.au Andrew Rankin. License: All Rights Reserved.

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    • Noe Display
    • Calibre

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