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“Papiere und Pappen” ad by F.J.Schirmer & Co.

Contributed by Stephen Coles on Sep 5th, 2019. Artwork published in
March 1925
.
    “Papiere und Pappen” ad by F.J.Schirmer & Co.
    Source: https://magazines.iaddb.org International Advertising and Design Database. License: All Rights Reserved.

    Dolmens characteristic caps are on display in this ad for a paper company which appeared in March and April 1925 issues of Typographische Mitteilungen. Its sawtooth ‘E’s seem to echo the illustration in the company logo. The lovely unidentified type (lettering?) at the bottom is very similar to Ehmcke-Rustika but with a lower waist.

    Typefaces

    • Dolmen
    • Schneidler-Latein

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    2 Comments on ““Papiere und Pappen” ad by F.J.Schirmer & Co.”

    1. Sep 5th, 2019  6:44 am

      The roman is Schneidler-Latein! As you know, F.H. Ernst Schneidler studied under Fritz Helmuth Ehmcke, so you were not that far off. Schneidler-Latein was recently revived by Lena Schmidt. She’ll be delighted to see this Use.

    2. Sep 5th, 2019  7:07 am

      Oh great, thank you! I knew I had seen it because I had such fond memories of it.

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