Hunger, a sister agency to Thirst (pretty clever), created this lovely ice cream packaging for a new, and perhaps fake 🤔 brand of CBD infused ice cream. Visuals made for Hunger by Render Studio.
From the website: “By visually melting the confectionary category’s rigid stripes, the brand embodies the products stress relieving qualities as well as the melting pot of flavours inside.”
My personal take: Simple layouts, fresh type, nice colors, and a healthy amount of psychedelia are a win. I wonder about the shelf life of this brand, and others like it. Will this be painfully 2019 feeling in three years?