MOB is not a normal hotel. MOB is analogue. MOB is bold. MOB is inclusive. MOB is resourceful. MOB is simple. It’s a place of genuine and original hospitality.
MOB’s mission is to create an affordable, social, and stimulating experience. The hotel is a hub for the local community. Inspired by the teachings of Karl Marx, it’s a place that plays with conventions, challenging the norm at every turn. Not a place to stay holed up in your room, but a place to explore.
The MOB Hotel brand only uses Raisonné Demibold. The typeface’s playfulness enhances tactile experiences. It’s both utilitarian and charming, speaking to MOB’s ethos of “By The People, Of The People.”
A fun and versatile extension of the branding was found in ticket rolls. The tickets are an easy and tactile way for staff to interact with guests by means of applying different stamps. The stamps range from business cards to free hotel vouchers and check lists, or just a thoughtful message.