Visual design for the 7th edition of credit exhibit, an annual exhibition for architecture and urban spaces in Hamburg, Germany.
The relation between individuals and the city itself became the focus while developing the design. People living in urban spaces might be pushed aside, sheltered, or guided by given structures. I aimed to have the design refer to brutalism, while letting typography take the lead in partly incomprehensible paths – just like one sometimes wonders how certain occasions might have developed in urban spaces.
Marteau was chosen for its clear style and especially its tall appearance. It’s used both in very big and in smaller sizes. Its condensed style allowed to accommodate a generous amount of words with loose spacing in a relatively limited space. Helvetica Now, used for longer texts, lends a broader but still prosaic perspective to the design.