Posters for the 1975 U.S. release of Emmanuelle, a 1974 French film directed by Just Jaeckin.
It is the first installment in a series of French softcore pornography films based on the novel Emmanuelle. The film stars Sylvia Kristel in the title role about a woman who takes a trip to Bangkok to enhance her sexual experience.
Emmanuelle was distributed in the United States by Columbia Pictures and was their first Xrated film. […] The advertising for the film took a highbrow approach to marketing the film opposed to focusing on its exploitative nature. Columbia’s president David Begelman and former Young & Rubicam president Steve Frankfurt developed the tagline for the film “X was never like this.”
The typeface chosen for the title is a film version of Cooper Black Italic, with swash alternates. ITC Souvenir Bold, a similarly soft and heavy face, is used for the slogan. The credits are set in Souvenir Light. The posters were designed by Philip Gips, who passed away this week at 88.