“R” Reebok longsleeve
Photo: Alberto Moreu with Federico Ferrari. License: All Rights Reserved.
One of the most iconic in-use examples of Motter Tektura, next to the use by Apple, is the classic Reebok logo introduced in 1976. We have previously documented the various logo variants, on shoes, shirts, and stickers.
This post shows a longsleeve produced by Reebok around 2014, highlighting the logo’s initial letter. The R shows several of Tektura’s defining features in a nutshell: uncompromising monolinearity, sporadic stencil-like gaps, and single descending stems.
The image was made for an editorial for Vice Magazine Italia.
Photography: Alberto Moreu with Federico Ferrari
Stylist: Riccardo Linarello
Assistant stylist: Michela Meni
