Ink and whiteout on cardboard, with “Sport” pasted in, 57.6×42.1cm
Looking back, Othmar Motter characterized his Motter Alustyle as “a flash in the pan. A purely fashionable typeface. Whereas, on principle, I otherwise didn’t really respond to fashionable or trendy faces”.*
This didn’t stop him from reactivating Alustyle for a logo design made in the early 1990s, two decades after he released it through Berthold Fototypes in 1972. Alex Giorgi was a sport equipment shop in Grödnertal, Italy. It’s not clear if the logo design was implemented.
*) In conversation with Christian Feuerstein and Manuel Tiziani in 2006, as cited in Elias Riedmann: Othmar Motter – Meister der Extrabold, Triest Verlag, 2019; my translation.
The image is reproduced from the book with kind permission of Triest Verlag.