An independent archive of typography.
to participate.

Topics

Formats

Typefaces

Publix logo (1972)

Contributed by Garrison Martin on Dec 1st, 2019. Artwork published in .
    A modern day Publix. The company has started to give the letters in their logo a very wide spacing, which I see as a poor choice.
    Source: https://www.tampabay.com License: All Rights Reserved.

    A modern day Publix. The company has started to give the letters in their logo a very wide spacing, which I see as a poor choice.

    Sometime in 1972, Florida-based grocery chain rolled out a new branding system. The color green would stay but a new wordmark debuted that’s actually still in use to this day. Six letters of Blippo Bold, the letter p has actually been re-purposed as an uppercase. The spacing started out tight and has loosened over the years. The corporate design department at Publix has been using other Universal-influenced designs to compliment the logo over the years.

    A modern day Publix. The company has started to give the letters in their logo a very wide spacing, which I see as a poor choice.
    Source: https://blog.publix.com License: All Rights Reserved.

    Photo of a store opening in the late 1970s.

    A modern day Publix. The company has started to give the letters in their logo a very wide spacing, which I see as a poor choice.
    Source: http://albertsonsfloridablog.blogspot.com License: All Rights Reserved.

    Not too sure of this font (if it is one). The g and i don’t match characters from Blippo Bold. “Where shopping is a pleasure” has been Publix’s slogan off and on for over 60 years. It was coined by Bill Schroter, Director of Advertising, in 1954.

    Publix logo (1972) 4
    Source: https://lakelandedc.com License: All Rights Reserved.
    A modern day Publix. The company has started to give the letters in their logo a very wide spacing, which I see as a poor choice.
    Source: https://www.ebay.com License: All Rights Reserved.

    The slogan looks to use a few widths of Harry.

    A modern day Publix. The company has started to give the letters in their logo a very wide spacing, which I see as a poor choice.
    Source: https://thelakelander.com License: All Rights Reserved.

    Publix facilities in Lakeland, FL feature a water tower with a birthday cake top. You can see it at 3223 New Tampa Hwy, Lakeland, FL.

    Publix logo (1972) 7
    Source: https://www.flickr.com License: All Rights Reserved.

    Typefaces

    • Blippo
    • Harry

    Formats

    Topics

    Designers/Agencies

    Artwork location

    Post a comment