L’occhio magico di Carlo Mollino. Fotografie 1934–1973 shows the photographic production of the renowned architect from Torino. The graphic design, visual communication and the installation design of the new exhibition at Camera – Centro Italiano per la Fotografia are realized by BRH+.
The female portrait retouched by hand by Carlo Mollino is the leading image of the visual communication for the exhibition; the approach to the graphic design relies on the photographic shot, selected as a guiding image, which is included in the design of an “elastic” system that can be used to interpret the overall visual content in a wide range of communicative media: the asymmetrical frame and the large quantity of white space around the image permit the use of original proportions of the shot, offering it the proper isolation from the context in which it is transmitted. The unusual treatment of the logo of the institution adds a touch of dynamism to the composition, without compromising the simplicity of the overall layout.
The identity of the museum, the communication materials and the captions of the exhibition are set in Christian Schwartz’s FF Bau, inspired by Schelter & Giesecke’s nameless Grotesk which was sold in Italy as Eia by Reggiani; the introductory texts of the rooms are set in Egizio, designed in Turin by Aldo Novarese, 1956.