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The Power of One

Contributed by Laura Csocsán on Feb 12th, 2020. Artwork published in .
    The Power of One 1
    Source: https://www.behance.net Publicis Groupe. License: All Rights Reserved.

    The Power of One is an annual conference organised by the Publicis Groupe which is one of the largest communications groups in Russia […]. This year’s conference is dedicated to the foundation of Digitas, a new agency in the group, which creates new customer and brand experience. The conference visual style is based on the combination of the agencies’ symbols — a lion as a symbol of Publicis Groupe and a unicorn as a symbol of Digitas. This pair is often found in history: they appear on flags, emblems, coat of arms etc.

    Superdesigners Studio working with other designers created a contemporary vision of this duo, where lion’s textures show the wide variety of agencies belonging to the group and the unicorn represents the new digital agency Digitas. The designs use a neutral, bold and slightly extended sans serif – it looks like it could be Helvetica Now Display, mechanically stretched – in contrast to the more fragile display font Zorn. On several visuals, these two fonts morph into each other quite unexpectedly.

    The Behance presentation of this project contains various animations.

    The Power of One 2
    Source: https://www.behance.net Publicis Groupe. License: All Rights Reserved.
    The Power of One 3
    Source: https://www.behance.net Publicis Groupe. License: All Rights Reserved.
    The Power of One 4
    Source: https://www.behance.net Publicis Groupe. License: All Rights Reserved.
    The Power of One 5
    Source: https://www.behance.net Publicis Groupe. License: All Rights Reserved.
    The Power of One 6
    Source: https://www.behance.net Publicis Groupe. License: All Rights Reserved.

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