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Clip Books of Line Art, Volk (1960)

Photo(s) by “Bart Solenthaler”. Imported from Flickr on Feb 3, 2020. Artwork published in .
    “Announcing” (No. 73) ft.  in all caps, paired with  Extended and .
    Source: https://www.flickr.com Uploaded to Flickr by Bart Solenthaler and tagged with “filmotypegiant”. License: All Rights Reserved.

    “Announcing” (No. 73) ft. Filmotype Giant in all caps, paired with Venus Extended and Futura.

    Covers for various clip books of line art issued in 1960 by Harry Volk Jr. Art Studio, Pleasantville, New Jersey. Most if not all typefaces used for these covers were available from Filmotype, with many of them being originals by the American phototype company. See the previous post about the “Entertainment” clip book from 1955 for more information on Harry Volk Jr. Art Studio.

    “Announcing” (No. 73) ft.  in all caps, paired with  Extended and .
    Source: https://www.flickr.com Uploaded to Flickr by Bart Solenthaler and tagged with “filmotypegiant”. License: All Rights Reserved.

    More Filmotype Giant and Venus Extended for “Agriculture” (No. 72).

    “Announcing” (No. 73) ft.  in all caps, paired with  Extended and .
    Source: https://www.flickr.com Uploaded to Flickr by Bart Solenthaler and tagged with “filmotypeginger”. License: All Rights Reserved.

    “Ad Libs” (No. 74) ft. Ginger, another, bold member of Filmotype’s “G series” of condensed Grotesques from the early 1950s. The casual serif at the bottom is Orlando. Both styles were made available in digital form in recent years. Ginger was digitized by Mark Simonson in 2008, and Orlando by Charles Gibbons in 2013.

    “Announcing” (No. 73) ft.  in all caps, paired with  Extended and .
    Source: https://www.flickr.com Uploaded to Flickr by Bart Solenthaler and tagged with “filmotypegiant” and “volta”. License: All Rights Reserved.

    “Direct Mail” (No. 75) ft. more Filmotype Giant. This style was digitized by Patrick Griffin and Rebecca Alaccari in 2011, together with the oblique Filmotype Escort. Among the secondary typefaces are Volta and Copperplate Gothic.

    “Announcing” (No. 73) ft.  in all caps, paired with  Extended and .
    Source: https://www.flickr.com Uploaded to Flickr by Bart Solenthaler and tagged with “filmotypequest”. License: All Rights Reserved.

    “Winter” (No. 87) features a special effect typeface from Filmotype’s library. Quest is derived from Filmotype Flyer, with letterforms that are texturized to the right and the bottom. In this context, this gives them a frosted look. The italic is from Century Schoolbook.

    “Announcing” (No. 73) ft.  in all caps, paired with  Extended and .
    Source: https://www.flickr.com Uploaded to Flickr by Bart Solenthaler and tagged with “filmotypeflare”. License: All Rights Reserved.

    “Buildings” (No. 284) ft. Filmotype Flare, the heaviest and widest style in Filmotype’s series of sans serifs with vertical terminals, combined with more Venus Extended and Futura.

    “Announcing” (No. 73) ft.  in all caps, paired with  Extended and .
    Source: https://www.flickr.com Uploaded to Flickr by Bart Solenthaler and tagged with “filmotypeebony”. License: All Rights Reserved.

    “Sales” (No. 286) ft. Filmotype Ebony, the oblique companion of Flare. See also the clip book cover on the same topic from the following year. Small type in Futura Condensed and Futura.

    “Announcing” (No. 73) ft.  in all caps, paired with  Extended and .
    Source: https://www.flickr.com Uploaded to Flickr by Bart Solenthaler and tagged with “filmotypeflare”. License: All Rights Reserved.

    “Men” (No. 292) again with Filmotype Flare.

    “Announcing” (No. 73) ft.  in all caps, paired with  Extended and .
    Source: https://www.flickr.com Uploaded to Flickr by Bart Solenthaler and tagged with “filmotypevanity”. License: All Rights Reserved.

    “Education” (No. 297) ft. Filmotype Vanity, the first of Filmotype’s effect style outline typefaces. It’s based on Filmotype Ginger.

    “Announcing” (No. 73) ft.  in all caps, paired with  Extended and .
    Source: https://www.flickr.com Uploaded to Flickr by Bart Solenthaler and tagged with “filmotypegiant”. License: All Rights Reserved.

    “Telephones” (No. 301) has more Filmotype Giant. Note how the text in Century Schoolbook Italic wraps around the line art.

    “Announcing” (No. 73) ft.  in all caps, paired with  Extended and .
    Source: https://www.flickr.com Uploaded to Flickr by Bart Solenthaler and tagged with “filmotypeveteran”. License: All Rights Reserved.

    “Show Biz” (No. 303) with the title in Filmotype Veteran, an outlined version of Filmotype Free.

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