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McDonald’s festival line-up poster

Contributed by Nick Sherman on Jul 10th, 2013. Artwork published in .
    McDonald’s festival line-up poster 1
    Source: http://www.creativereview.co.uk License: All Rights Reserved.

    From Creative Review:

    The ad is the work of DDB Stockholm. It makes the menu items the stars (and of course Big Mac the headline act). Unusually for this kind of client, it is purely typographic with no product shots and no distinctive McDonald’s yellow and red colour scheme.

    McDonald’s festival line-up poster 2
    Source: http://www.creativereview.co.uk License: All Rights Reserved.
    McDonald’s festival line-up poster 3
    Source: http://www.creativereview.co.uk License: All Rights Reserved.

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    3 Comments on “McDonald’s festival line-up poster”

    1. Jul 10th, 2013  4:07 pm

      You know the faceted font fad has hit the mainstream when McDonald’s uses it.

    2. Daniel Sabino says:
      Jul 10th, 2013  6:56 pm

      True. And that choice makes special sense considering McDonald’s faceted logotype

    3. Jul 10th, 2013  11:59 pm

      They are a bit late to the stacked type fad, though.

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