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An & Verkauf Fundgrube

Contributed by Florian Hardwig on Jul 26th, 2013.
    An & Verkauf Fundgrube 1
    Source: Jörn Pachl. License: All Rights Reserved.

    This reminded me of those TypeCooker recipes that leave you wondering who will ever have a desire for something like “weight: black / width: monospaced / contrast amount: a lot of contrast / stems: slightly concave / intended application: signage / special: initial swashes”. Well, here you are.

    There are many reasons for having a monospace. Putting vinyl letters on a segmented shop window is not the most obscure one. Too bad when you find out in the middle of the job that the selected font has an extra wide ‘F’ which by no means will fit. Here the maverick glyph has been replaced by bold Times. Hardly perfect! A pro would have switched to regular Matura with non-swashy capitals. Or, even better, the OpenType version, which has both shapes ready. The font in use in this find, however, is likely the limited Matura MT Script Capitals that ships with Microsoft Office.

    Left: Matura MT Script Capitals. Right: Matura with plain caps
    License: All Rights Reserved.

    Left: Matura MT Script Capitals. Right: Matura with plain caps


    • Matura
    • Times New Roman



    Artwork location

    3 Comments on “An & Verkauf Fundgrube”

    1. Jul 26th, 2013  1:43 pm

      They forgot to include “descenders: [much] shorter than normal” in their recipe, as evidenced by the “g”.

      Seriously though, I’m glad this came up here. I’ve often wished people doing these kinds of windowpane lettering would think as far as choosing a monospaced font. I don’t think I’ve ever seen that done though, and then you get those sad lonely “i”s with a lot of windowpane around them.

    2. Jul 29th, 2013  12:41 pm

      True. Now that reminded me of this Arial reduced to the max quaintness.

    3. Blythwood says:
      Aug 3rd, 2018  9:42 pm

      Perhaps the window-dresser was channelling Plantin? It now looks so much like DTL Flamande with the alt roman caps enabled…

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