The Royal Academy of Art in The Hague, The Netherlands, is one of the oldest art academies in Europe, housing many internationally renowned departments such as the ArtScience Interfaculty and the Type and Media Master in Type Design.
For the 2013 Graduation Show visual identity, the path of becoming an artist, graduated from this renowned academy, is condensed into the motto: Blood – Sweat – Tears – Diploma. Using the bold Block Gothic, this motto is applied onto all branding elements, such as the posters, publication and website.
As Alumni of the Type and Media Master, Kai Bernau and Susana Carvalho of Atelier Carvalho Bernau kindly donated Atlas Grotesk for use as the companion typeface in the identity.
Contributed by Stephen Coles
Contributed by Marcin Krawczyk
Contributed by Philippe Dionne Bussières
Contributed by Claire Mason
Contributed by Nick Sherman