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ATF Type-of-the-Month Card

Contributed by Stephen Coles on Jan 13th, 2014. Artwork published in .
    atf-type-of-the-month-1958-10-20-news-gothic-
    Source: http://www.circuitousroot.com Dr. David M. MacMillan of Circuitous Root. License: All Rights Reserved.

    A promotion for the just released News Gothic Bold (“a weight between Franklin Gothic and News Gothic”) and Verona (“get ready for those Christmas season jobs that will be coming through shortly”), a copy of Stephenson Blake’s Bologna. Offer expires Oct. 20, 1958.

    This ATF logo is likely set in Craw Clarendon which was released three years earlier.

    atf-type-of-the-month-1958-10-20-news-gothic-
    Source: http://www.circuitousroot.com Dr. David M. MacMillan of Circuitous Root. License: All Rights Reserved.

    Typefaces

    • News Gothic
    • Alternate Gothic
    • Craw Clarendon
    • Bologna

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