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A Brief History of Cool

Contributed by Stephen Coles on Feb 7th, 2014. Artwork published in .
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    Source: http://www.fastcompany.com License: All Rights Reserved.

    “A Craving for Cool: Big companies are outsourcing ‘Cool’ to nimbler, closer-to-the-ground outsiders. They might as well farm out their souls.” — Fast Company, July/August 2006

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