Posters and passports for Den Lille Dyrehage (“The Little Zoo”) in southern Norway. The brief was to create a cost-effective campaign to increase the number of guests.
The zoo is situated not too far from Norway’s largest zoo and amusement park. We developed a visual language emphasizing the “little brother” position of the client. Cut-out imagery and bold tiki-inspired typography bring energy and a sense of adventure to the table, drawing on punk and sub cultural roots. All images and illustrations are stock. This allows the client to develop the identity and campaign further on a limited budget.