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USPS signage & identity redesigns (2013)

Contributed by Garrison Martin on Jan 2nd, 2015. Artwork published in
circa 2013
.
    grandarmy_uspsretail_42.jpg
    Source: http://grand-army.com GrandArmy. License: All Rights Reserved.

    The design firm GrandArmy has recently posted an array of images on their website detailing their involvement in the U.S. Postal Service’s recent signage and identity redesigns. Knockout and Gotham are given center stage in these patriotic renderings. The USPS chose to rework their proprietary boxes with another firm. (GrandArmy also revealed an image of their rejected box design.) The end result falls very much in line with GrandArmy’s vision.

    One major element of the postal service’s presence has remained wisely unchanged — Muts Yasumura’s decades-old logo (which includes a typeface by Ray Cruz).

    grandarmy_uspsretail_45.jpg
    Source: http://grand-army.com GrandArmy. License: All Rights Reserved.
    grandarmy_uspsretail_47.jpg
    Source: http://grand-army.com GrandArmy. License: All Rights Reserved.
    grandarmy_uspsretail_39.jpg
    Source: http://grand-army.com GrandArmy. License: All Rights Reserved.
    grandarmy_uspsretail_60.jpg
    Source: http://grand-army.com GrandArmy. License: All Rights Reserved.

    Unused proposal for USPS propriety boxing.

    grandarmy_uspsretail_04.png
    Source: http://grand-army.com GrandArmy. License: All Rights Reserved.
    grandarmy_uspsretail_28.jpg
    Source: http://grand-army.com GrandArmy. License: All Rights Reserved.
    grandarmy_uspsretail_25.jpg
    Source: http://grand-army.com GrandArmy. License: All Rights Reserved.
    grandarmy_uspsretail_22.jpg
    Source: http://grand-army.com GrandArmy. License: All Rights Reserved.

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    • Gotham
    • Knockout

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    1 Comment on “USPS signage & identity redesigns (2013)”

    1. Jan 2nd, 2015  7:11 pm

      I was pretty happy with the type choices in this update — Gotham and Knockout are about as American as type gets. (What were they using before, Helvetica?) The only major misstep I see is the use of all caps for everything. We all know that lowercase letters generally make words more legible, but even worse: the loosely-spaced caps occupy a lot of space, requiring a much smaller font size. All this does not make for the most legible signs while you’re waiting in that long post office line.

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