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Fortune Magazine, 2007

Contributed by Font Bureau on Jul 10th, 2013. Artwork published in .
    Fortune Magazine, 2007 1
    Source: http://www.fontbureau.com License: All Rights Reserved.

    Known for considering the entire field of business as its purview, content-rich Fortune magazine ventured into its first redesign in ten years with bolder photos, more white space, color-coded sections and all new typography.

    Kent Lew’s award-winning Whitman is the serif type family with a range of expanded styles drawn for text, display, and titling. Design Director Bob Perino, said of Whitman, “The more I see it, the more I love it. It is strong and elegant. I couldn’t have asked for a better font.”

    Also used in the redesign are Christian Schwartz’s Popular, a new slab serif, giving the right complimentary heft, and from Cyrus Highsmith and Tobias Frere-Jones, the clean and beautiful Benton Sans, invested well as both large display and body copy.

    Fortune Magazine, 2007 2
    Source: http://www.fontbureau.com License: All Rights Reserved.
    Fortune Magazine, 2007 3
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    Fortune Magazine, 2007 4
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    Fortune Magazine, 2007 5
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    Fortune Magazine, 2007 6
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    Fortune Magazine, 2007 7
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    Fortune Magazine, 2007 8
    Source: http://www.fontbureau.com License: All Rights Reserved.
    Fortune Magazine, 2007 9
    Source: http://www.fontbureau.com License: All Rights Reserved.

    Typefaces

    • Whitman
    • Benton Sans
    • Popular

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