Filmcomposition ads for Typsettra typefaces
9 Comments on “Filmcomposition ads for Typsettra typefaces”
The above ads were designed and art directed by Ed Cleary. Cleary was one of the owners of Filmcomposition in London, UK. Cleary came to Toronto, Canada in the early 1980s to set up and run The Composing Room, a Berthold shop and a subsiduary Cooper & Beatty.
Thank you, Martyn! Cleary’s name is added to the metadata. And thanks for adding that first ad to Wikipedia — it’s what led me to the others.
My recollection was that these ads were conceived by Art Director Michael Edwards at Ryan Edwards. Before launching ryanedwards with Jim, Michael was creative director at Foote, Cone & Belding in Toronto. Jim and Michael first worked together at Miller Myers Bruce Dalla Costa.
To the best of my recollection?
I have been looking for the Posters that are on Les Usherwood’s Typsettera Legacy posters. Were they released after his death and what are they worth to collectors?
Norman, The “Legacy” poster is advertised by TypeMasters, Inc. in U&lc, Vol. 11, No. 3 (Nov 1984). The text at the bottom indicates that the poster was indeed released after his death. I don’t know the value of the poster today, but I have yet to see one appear on eBay if that’s any indication.
What happend to the Type Posters that are showcased on the Les Usherwood Legacy poster?
Tonight at ATypI in Montréal, Rod McDonald suggested that the first ad represents the first time Canadian typefaces were marketed outside the country.
I have all eight posters that were featured in the Les Usherwood Legacy poster. what would they be worth to a collector?
My name is Norman J. Chaykoski I was an employee with the Ontario College of Art, Techni Process,
Cooper and Beatty and Typsettra. During my years in the Graphic Arts I was employed as a lead
cameraman, film stripper, producing final art and color proofs for clients.
This is a quire regarding series of posters I have collected while working for Les Usherwood in the 1970’s
until 1983. I would like to know if there are any collectors collecting typographical memorabilia. If so what
would a collector pay for Les Usherwood Posters (the posters featured on the Legacy Poster.) I also have
font memorabilia from Cooper & Beatty, Base Line etc.
List of Typographic Content
This is a list of collectables that I have collected while working in the Graphic Arts that may be of
interest to collectors collecting typographical memorabilia. I have original working proofs of
Usherwood work as well as type specking tools that are collectables.
1. I have 8 Usherwood Font Posters (original)
2. One of the original Caxton Poster Proofs (line art for the printer)
3. One of the original proofs for ad agency Chevrolet Celebrity.
4. One final proofing print of "Have You Taken A Good Look At Your Face Lately?
5. One Neo Headliner oneline font samples for Headline fonts.
6. One Typomark – C&Bs original type and line specification to tool.
7. One Typograf – C&Bs original type and line wheel which goes
with the Bedford Type Books.
8. One Typsettra film font measuring and line measure scale.
9. One Techni Process original Process Typography books.
10. One Techni Process Tornitype Keyboard Film Corporation.
11. One Lettraset type books.
12. One Type Spec chart for Bedford Type Books
13. One type book insert for C&Bs Font book (53 new Fototronic Alpabets)
14. A collection of 20 ITC Font Books
15. A collection of ITC Typographic Quarterly Magazines from 1972 to 1985.
16. Three Copies of the Orb a Si-Fi – martial arts comic book
Thanks for your time:
Norman J. Chaykoski
Hello, Norman. Thanks so much for commenting. We’d love to hear more about your time as a typesetter. I don’t think these items hold tremendous value to collectors, but institutions with a focus on typography would welcome them as a donation. I recommend Letterform Archive (my day job) or Massey College Library (where Usherwood’s archive is now held).