The official ball of the FIFA World Cup Final match is printed with the date, location, and two contenders using FF DIN. As reader Leslie Kuo observed, perhaps this is an unfair advantage for the Germans who see some variation of this typeface every day in their home country — DIN is an industry and governmental standard.
Of course, Adidas also comes from Germany, as well. So everything about the ball could be considered German.
Except for that World Cup Brazil logo and font. That’s half British. The Works Ltd, an agency in Leeds, UK, developed the identity for both the 2014 FiFA World Cup and the 2010 event in South Africa. No wonder that goofy lettering style looked familiar. Oh well, at least they have an office in São Paulo, so their work for this year’s tournament has some local legitimacy. Still, the Germans, at least, were not amused.