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TM: The Untold Stories Behind 29 Classic Logos

Contributed by John Rice on Oct 4th, 2014. Artwork published in
August 2014
.
    TM: The Untold Stories Behind 29 Classic Logos 1
    Source: http://www.laurenceking.com License: All Rights Reserved.

    From laurenceking.com

    TM offers graphic designers and those interested in the history of design and branding a uniquely detailed look at a select group of the very best visual identities.

    The book takes 29 internationally-recognised logos and explains their development, design, usage and purpose. Based on interviews with the designers responsible for these totems, and encompassing the marks from a range of corporate, artistic and cultural institutions from across the globe, TM reveals the stories behind such icons as the Coca-Cola logotype, the Penguin Books’ colophon and the Michelin Man.

    Authoritatively written, comprehensively researched and including a wealth of archival and previously unpublished images, TM is an opportunity to discover how designers are able to squeeze entire identities into 29 simple logos.

    TM: The Untold Stories Behind 29 Classic Logos 2
    Source: http://www.laurenceking.com License: All Rights Reserved.
    TM: The Untold Stories Behind 29 Classic Logos 3
    Source: http://www.laurenceking.com License: All Rights Reserved.
    TM: The Untold Stories Behind 29 Classic Logos 4
    Source: http://www.laurenceking.com License: All Rights Reserved.
    TM: The Untold Stories Behind 29 Classic Logos 5
    Source: http://www.laurenceking.com License: All Rights Reserved.
    TM: The Untold Stories Behind 29 Classic Logos 6
    Source: http://www.laurenceking.com License: All Rights Reserved.

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    • Neuzeit Office
    • Univers Ultra Condensed

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