Typographically speaking, the Scottish Independence referendum is a bit of an international affair.
The nationalists opt for a simple “Yes” in tightly set Neue Haas Grotesk – a typeface with Swiss roots, revived by Christian Schwartz in New York.
Unionists have a bit more diverse message in their slogans, typefaces and colour palette. There’s “No Thanks”, set in Omnes (by Joshua Darden, New York); “I’m voting NO”, pairing Myriad with Neo Sans Ultra (by Seb Lester, London); and an all-Neo Sans “Vote No”. Neo Sans is the corporate typeface of the Labour Party.
Which of the two campaigns will win the most votes? The nationalist side clearly have the shortest and most uniform message. As for the palette, 2004 sport analysis proved that red is often the winning colour.
The Scottish Labour logo is in Paralucent (by Rian Hughes, London).