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1951 Kaiser ad and brochure

Contributed by Florian Hardwig on Sep 26th, 2014. Artwork published in
May 1950
.
    “The newest car in America! Triumph of Anatomic Design”
    Source: https://www.flickr.com ©Kaiser-Frazer Sales Corp. Scanned and retouched by Paul Malon. License: All Rights Reserved.

    “The newest car in America! Triumph of Anatomic Design”

    This Kaiser ad was published on Paul Malon’s Flickr Photostream, a treasure trove of vintage ads and posters.

    None of the many digitizations of Bauer Bodoni Italic features the alternate “flaming” w (and v) present in the metal version.

    1951 Kaiser ad and brochure 3
    Source: https://www.etsy.com Photo by Phillipa Finch. License: All Rights Reserved.

    Paul Rand was responsible for the design of this campaign, which also included this fold-out brochure:

    1951 Kaiser ad and brochure 4
    Source: https://www.etsy.com Photo by Phillipa Finch. License: All Rights Reserved.
    1951 Kaiser ad and brochure 5
    Source: https://www.etsy.com Photo by Phillipa Finch. License: All Rights Reserved.
    Another brochure.
    Source: https://twitter.com Photo by and collection of Letterform Archive. License: All Rights Reserved.

    Another brochure.

    Another brochure.
    Source: https://twitter.com Photo by and collection of Letterform Archive. License: All Rights Reserved.

    Another brochure.

    Typefaces

    • Futura Black
    • Bauer Bodoni
    • Futura

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