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Queens Theatre

Contributed by Shiva Nallaperumal on Nov 21st, 2014. Artwork published in .
    QT_blog_post_web-copy (1).jpg
    Source: http://new.pentagram.com Pentagram. License: All Rights Reserved.

    Paula Scher’s new dynamic identity for the Queens Theatre is exquisitely modern. It uses Klim’s Founders Grotesk as the primary family and a subtly modified version of Optimo’s Theinhardt for secondary text.

    The subtle modification of the ‘T’ in Theatre to match the ‘Q’ in Queens is a brilliant touch at bringing the identity to perfection.

    QT_blog_post_web-copy.jpg
    Source: http://new.pentagram.com Pentagram. License: All Rights Reserved.
    PMA_Pentagram_old.jpg
    Source: http://new.pentagram.com Pentagram. License: All Rights Reserved.
    QT_blog_post8-.jpg
    Source: http://new.pentagram.com Pentagram. License: All Rights Reserved.
    QT_blog_post7.jpg
    Source: http://new.pentagram.com Pentagram. License: All Rights Reserved.
    QT_blog_post6.jpg
    Source: http://new.pentagram.com Pentagram. License: All Rights Reserved.
    QT_blog_post41.jpg
    Source: http://new.pentagram.com Pentagram. License: All Rights Reserved.
    QT_blog_post5.jpg
    Source: http://new.pentagram.com Pentagram. License: All Rights Reserved.
    QT_blog_post21.jpg
    Source: http://new.pentagram.com Pentagram. License: All Rights Reserved.

    Typefaces

    • Founders Grotesk
    • Theinhardt

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