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Only identity

Contributed by Only on Dec 11th, 2014. Artwork published in
December 2014
.
    Only identity 1
    License: All Rights Reserved.

    Only is a new digital design and brand consultancy.

    The logotype uses a bespoke version of Buenos Aires that sees the lowercase ‘L’ adjusted to have no tail. The result is a simple logotype with subtle character and unmistakable personality — the playfulness of the ‘y’ balancing adjacent characters to soften the sentiment of the word.

    The rest of the identity uses LL Circular — a more useable geometric with similar values, in a single weight across website and business cards.

    Only identity 2
    License: All Rights Reserved.
    Only identity 3
    License: All Rights Reserved.
    Only identity 4
    License: All Rights Reserved.
    Only identity 5
    License: All Rights Reserved.
    Only identity 6
    Source: http://onlystudio.co.uk Photo: Only. Only. License: All Rights Reserved. Artwork by Only.

    Typefaces

    • Buenos Aires
    • LL Circular

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    1 Comment on “Only identity”

    1. Loïc says:
      Feb 17th, 2015  7:22 pm

      Circular is a beautiful font. It’s used in the new TV branding for France4.

      (Sorry for my bad English, I’m French.)

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