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The Strand at Coolangatta

Contributed by Florian Hardwig on Dec 19th, 2014. Artwork published in
circa 2014
.
    Strand-front-night.jpg
    Source: http://www.strandcoolangatta.com.au License: All Rights Reserved.

    Casual handwriting letters are an unusual style for architectural signs. Using an off-the-shelf font (instead of a custom drawn logo) is even more exceptional. For this Australian shopping mall, FF Mister K Informal works just fine.

    The font choice for the website is not so fortunate. Spiffily NF — “a workmanlike interpretation of John Pistilli’s eponymous extreme Didone” — doesn’t lend itself to being used in small sizes (yes, 36px still counts as small here), it is much too delicate for that. Also, it’s not really well-spaced. Omitting the kerning adds insult to injury. Harriet might do a better job here.

    Entrance_top_large-cropped.jpg
    Source: http://www.strandcoolangatta.com.au (Cropped). License: All Rights Reserved.
    Shopping-Centre-Gold-Coast---The-Strand-Coolangatta.png
    Source: http://www.strandcoolangatta.com.au License: All Rights Reserved.

    Typefaces

    • FF Mister K
    • Spiffily NF
    • Open Sans

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