An independent archive of typography.
to participate.

Topics

Formats

Typefaces

Teen pregnancy awareness campaign

Contributed by Gareth Hague on Dec 27th, 2014. Artwork published in .
    Teen pregnancy awareness campaign 1
    Source: http://www.coloribus.com Ogilvy & Mather. License: All Rights Reserved.

    A series of posters for a teen pregnancy awareness campaign, controversial for its portrayal of teenagers which some awareness groups viewed as ‘demonizing’.

    Sociologist Gretchen Sisson:

    Public service announcements that claim to be about “preventing teen pregnancy” are more frequently about shaming and stigmatizing young parents. This is not a way to encourage young people to take control of their reproductive lives, and it’s certainly not a way to support young families.

    Headline typography and ‘sex has consequences’ type use Elephant Medium.

    Teen pregnancy awareness campaign 2
    Source: http://www.coloribus.com Ogilvy & Mather. License: All Rights Reserved.
    Teen pregnancy awareness campaign 3
    Source: http://www.coloribus.com Ogilvy & Mather. License: All Rights Reserved.
    Teen pregnancy awareness campaign 4
    Source: http://thesocietypages.org Ogilvy & Mather. License: All Rights Reserved.
    Teen pregnancy awareness campaign 5
    Source: http://thesocietypages.org Ogilvy & Mather. License: All Rights Reserved.

    Typefaces

    • Elephant (Alias)

    Formats

    Topics

    Designers/Agencies

    Artwork location

    Post a comment