An independent archive of typography.
to participate.

Industries

Formats

Typefaces

Teen pregnancy awareness campaign

Contributed by Gareth Hague on Dec 27th, 2014. Artwork published in .
    teen-pregnancy-cheap-small-75877.jpg
    Source: http://www.coloribus.com Ogilvy & Mather. License: All Rights Reserved.

    A series of posters for a teen pregnancy awareness campaign, controversial for its portrayal of teenagers which some awareness groups viewed as ‘demonizing’.

    Sociologist Gretchen Sisson:

    Public service announcements that claim to be about “preventing teen pregnancy” are more frequently about shaming and stigmatizing young parents. This is not a way to encourage young people to take control of their reproductive lives, and it’s certainly not a way to support young families.

    Headline typography and ‘sex has consequences’ type use Elephant Medium.

    teen-pregnancy-prick-small-24746.jpg
    Source: http://www.coloribus.com Ogilvy & Mather. License: All Rights Reserved.
    teen-pregnancy-dirty-small-48039.jpg
    Source: http://www.coloribus.com Ogilvy & Mather. License: All Rights Reserved.
    Sexualitysexed-Reject.jpg
    Source: http://thesocietypages.org Ogilvy & Mather. License: All Rights Reserved.
    Sexualitysexed-Nobody.jpg
    Source: http://thesocietypages.org Ogilvy & Mather. License: All Rights Reserved.

    Typefaces

    • Elephant (Alias)

    Formats

    Industries

    Designers/Agencies

    Artwork location

    Post a comment