The release of the 2014 film adaptation of the detective novel Inherent Vice was met with enthusiasm by fans of filmmaker Paul Thomas Anderson and author Thomas Pynchon. Modified to resemble a neon sign, Drescher Grotesk is used for the titles of the film’s promotional art. Whispery Rolling Pen is used for supporting text. Paintings by veteran poster artist Steven Chorney supplied psychedelic imagery with a comedic flair, a perfect match for the film.
A month or so into the promotional process for Inherent Vice, two new typefaces started to make an appearance. Poster artist/type designer Corey Holms'sNe10 (seen here in all-caps) and Ryoichi Tsunekawa's Sneaker Script both work for ready-out-of-the-box neon-inspired type. ITC Serif Gothic is also in place for the quotes near the top.
The choice of a modified neon-influenced Drescher Grotesk was inspired by Tal Goretzky and Darren Haggar's jacket design for the 2009 release of Thomas Pynchon's novel. The artwork is based around a painting by Darshan Zenith.