Dia is a type series in miniature: It reaches from light condensed to black extended, but leaves out all the rarely needed intermediate styles. “Dia’s express pride in cherry-picking the quirk from premodern superfamily poles reminds us to express more using less, with style”, says Robb Ogle in his Typographica review. The LAMK website uses all four weights to great effect.
The website design as well as the whole brand identity was done by a group of design students at Lahti University of Applied Sciences, Institute of Design. Type designer Lauri Toikka is an alumni of this institute.