oGangorra was initially designed as a hub focused on urban transportation and the bicycle. After a lot of talking and research, we figured out a broaden concept together: oGangorra is a place to discuss urban mobility, the access to the city as a whole and everything it can offer to its residents.
The concept of expanded urban mobility made us understand that people’s interactions with the city must be free and organic, even if the physical layout of a city is rigid and static. And those interactions change, evolve and bring an urban space to life.
The basis for the visual identity designed by Arnold is a prominent typography, organized within a rational grid which ensures neutrality to the brand, so it may interact with other communication systems – the project’s functional necessity. The interventions consist on human interactions which represent mobility and adaptability, priority themes of oGangorra.