Hed and dek in Chiswick. Publico is used for deks in the front-of-book news sections, but in the Well, they go elegant.
This relaunch issue marks Women’s Wear Daily’s transition from trade newspaper to weekly magazine. The 105-year-old publication — often referred to as the Bible of Fashion — had a clean, modern aesthetic before the redesign, but lacked the tools to tell a wider range of stories in a variety of voices. The new type palette, featuring Forma by David Jonathan Ross (commissioned by Roger Black last year for his redesign of the Edipresse Tatlers), and Chiswick, Publico and Dala Moa from Commercial Type, brings a new level of nuance and style to news, gossip, entertainment and fashion content alike.