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Tutu & Tuca

Contributed by Stefan Liute on Jun 29th, 2015. Artwork published in
June 2015
.
    Tutu & Tuca 1
    Source: http://www.storience.com Photo: Stefan Liute. Storience. License: All Rights Reserved. Artwork by Stefan Liute.

    Our FMCG-trading client came to us with the story of his late grandparents (lovingly nicknamed Tuțu and Țuca). He challenged us to develop a staple umbrella brand named after them, which would target the Romanian diaspora in Western Europe.

    The visual identity and packaging concept is reminiscent of the hand-made packages most Romanians once received from home when away. Under various types of paper tied with hemp rope, parents or grandparents would stuff homemade or handpicked goodies with a care that would make the recipient feel pampered and nostalgic.

    Tutu & Tuca 2
    Storience. License: All Rights Reserved.
    Tutu & Tuca 3
    Storience. License: All Rights Reserved.
    Tutu & Tuca 4
    Storience. License: All Rights Reserved.

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