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Estée Lauder Companies logo

Contributed by Florian Hardwig on Jul 29th, 2015.
    ELC-logo.png
    Source: http://www.elcompanies.com Estée Lauder Companies. License: All Rights Reserved.

    The logo of Estée Lauder Companies uses Optima in all caps. The acute accent has been smoothed down to a macron.

    While the Estée Lauder brand logo is also in this genre of the modulated sans, or serifless roman, it does not use Optima and was probably custom drawn. Castle Light is not too different. 

    2014_elc_corporate_responsibility_report-1.jpg
    Source: http://www.elcompanies.com License: All Rights Reserved.

    The logo in use on the cover of the group’s Corporate Responsibility Report 2014. The title is set in a custom light cut that is also used on the Estée Lauder websites.

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    • Optima

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