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The Krystal Company, 1970s rebranding

Contributed by Stephen Coles on Aug 3rd, 2015. Artwork published in
circa 1973
.
    The Krystal Company, 1970s rebranding 1
    Source: http://containerlist.glaserarchives.org Chermayeff & Geismar Collection, Milton Glaser Design Study Center and Archives. License: All Rights Reserved.

    Krystal is an American fast food restaurant chain founded in 1932 in Chattanooga, Tennessee. The exact date of this identity redesign is unknown, but it was featured in Chermayeff & Geismar’s Trademarks, 1979, and appeared in ads as early as 1973.

    The Krystal Company, 1970s rebranding 2
    Source: http://containerlist.glaserarchives.org Chermayeff & Geismar Collection, Milton Glaser Design Study Center and Archives. License: All Rights Reserved.
    The Krystal Company, 1970s rebranding 3
    Source: https://www.flickr.com Chermayeff & Geismar Collection, Milton Glaser Design Study Center and Archives. License: All Rights Reserved.

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